A record of roles and the kind of problems worth solving.

Own product features end to end, deciding what ships rather than implementing to a spec someone else wrote.

• Take an expected outcome and a wireframe to a written spec, a scoped task breakdown, and a released feature, making the product decisions along the way.
• Work inside a multi-agent engineering org, reviewing what agents produce before it reaches QA and merge.
• Maintain the agent skill files and definitions that set what each agent is responsible for and how it does the work.

Platform engineering on UpdraftCentral, a multi-tenant SaaS control plane administering thousands of sites.

• Built the licensing and access control layer that decides what each tenant is entitled to.
• Investigated issues across the wider product, weighed the candidate fixes, and delivered the change.
• Made UI and product decisions during implementation, weighing user workflow against how the rest of the system already behaved.

Focused on experimentation, marketing funnel engineering, attribution, and lead routing systems.

• Built an experimentation framework for landing pages and CTAs, and ran over 20 A/B tests that lifted lead form conversion by 28%.
• Set up GA4 and Segment event pipelines, which replaced five or so ad hoc reports with a single dashboard.
• Designed a rule based routing pipeline that sorts career and business leads into CRM queues, and cut manual triage by 70%.

Built production web systems across frontend, backend, compliance tooling, and editorial workflows.

• Built a geo aware consent service with configurable rules and editable copy, running across 15+ sites for GDPR, CCPA and LGPD.
• Delivered the frontend and backend for rtCamp's site redesign, including REST integrations and 10+ reusable UI components.
• Wrote CLI tooling to migrate legacy styles during the redesign rollout.